Digital Media and Health Seeking Behaviour Among The Transgender Community of Assam: An Exploratory Study

Priyanka Rajkhowa
Research Scholar
Department of Mass Communication
Rajiv Gandhi University
(Arunachal Pradesh) India
Prof. Kh. Kabi
Department of Mass Communication
Rajiv Gandhi University
(Arunachal Pradesh) India

Abstract

In India there has been limited studies conducted related to health care among the transgender community. India, a land of diversity has been ignorant about the third gender population. According to the census 2021, the total transgender population in India is 4.87 lakhs. According to the 2011 census Assam’s transgender population is 11,000. There are various areas where this community in Assam, faces discrimination and health being one prime area. Discrimination in regard to healthcare facilities among the transgender community in Assam is very high. The study attempts to analyse the online health information seeking behaviour among the transgender community in Kamrup metro district of Assam. The study also analyses the health issues that the transgender community mostly seek information about through online platforms. Applying the   Uses and Gratification theory and diffusion of innovation theory the study is an attempt to understand the role of mobile phones in health communication among the transgender community of Assam. The samples for the study are chosen applying the snowball sampling technique. Focus group and in depth interviews were conducted to fulfil the objectives of the study.

error: Content is protected !!
Scroll to Top