An analytical study of the attitude of the respondents towards Social Influence and Reviews in online shopping
Megha Bharti Research Scholar (Commerce)Govt. Thakur Ranmat Singh College Awadhesh Pratap Singh UniversityRewa (Madhya Pradesh) Dr. Rameshwar Prasad Gupta(Professor & HOD) Govt Girls Degree CollegeRewa (Madhya Pradesh) Abstract This study investigates consumer attitudes and behaviors toward social influence and online reviews in e-commerce. Using a descriptive research design with a quantitative approach, 400 respondents were selected through […]
