Post-Purchase Cognitive Dissonance among Online Impulsive Buyers: A Study of Demographic Influences
Pradeep Kumar Shukla(Research Scholar)Department of Business AdministrationAwadhesh Pratap Singh UniversityRewa (MP) Prof. Atul Pandey(Professor and Head)Department of Business AdministrationAwadhesh Pratap Singh UniversityRewa (MP) Abstract With the quick growth of e-commerce platforms, online impulsive purchasing has grown more prevalent. However, the unplanned nature of these transactions sometimes results in psychological distress once the transaction is over.
